The Sales Factor is a sales consulting and recruiting company based in Valley Forge, Pennsylvania specializing in sales force effectiveness. The Sales Factor was formed with the express purpose of helping companies maximize their revenue potential by selling in a more, systematic, consistent and measurable way.

During the strong economic growth years of the 80s and 90s, sales models could afford to be unstructured, and sales reps given a great deal of latitude in their selling style and approach. However, as the economy cooled down, what had been successful in a hot economy, proved to be ineffective in a soft market. No longer could companies rely on their existing customer base for growth. No longer was the phone ringing with customers placing their usual orders. And, no longer were doors opening to new customers.

In recognition of this "new economy", The Sales Factor developed a more structured and predictable way for companies to sell based on driving consistency in both the activities sales reps engaged in, and the content they communicated. By deploying a clearly defined "road map", companies could objectively assess which messages were working and which weren't, which sales activities moved deals closer to closure and which were ineffective. The net results were sales models that drove higher, more predictable, sales revenue.

We invite you to browse our site to get a better understanding of some of our processes and methodologies and encourage you to call us to discuss how we can help you build a more effective sales model for the "new economy".