Many companies have enough sales resources within their organization; they may not be organized or deployed properly. And, while there may be talented sales people within the team, they may simply not be the right talent for the task at hand. (see People: Sales Force Assessment). However, once your Sales EDGe Profile has been established (see Strategy: The Sales EDGe) your sales organizational structure, the people you hire, their specific roles and responsibilities, compensation plans, etc. can be more effectively built. The net result is a sales team that is more highly leveraged and "cost-effective".